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PICUP Fintech Awards 2025

Applicant Details ( * ) Asterisks Mandatory
Information
Name needed!!!
Email needed!!!
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Application Form
1. Selection of category for application *
Which category do you wish to apply to? (more than one category selection allowed) (comments to be provided on how they meet qualifying criteria)
Innovator in RAM (Retail, Agri & MSME) segment
(Qualifying criteria) At least 1+ direct offering/services in retail, agriculture, and MSME financial services space
Innovator in insurance and wealth mgmt
(Qualifying criteria) At least 1+ direct insurance offering/services or at least 1+ solution in investing, expense tracking, wealth mgmt.
Best BFSI partner
(Qualifying criteria) At least 1 partnership with FS industry client & strong commitment to the sector
Best AI/ Gen AI offerings
(Qualifying criteria) At least 1 AI/Generative AI solution tailored for financial services industry clients
Innovator in payment solution
(Qualifying criteria) At least 1+ direct payment offering/services or at least 1+ solution in payments ecosystem
Innovator in DPI
(Qualifying criteria) At least 1+ technology solution deployed for digital transformation in financial service industry client
Best growing fintech company
(Qualifying criteria:) Revenue seen at least 10% y-o-y growth for any 3 of the past 4 years
India to the World
(Qualifying criteria:) Present outside Indian market & solution piloted/ executed with 1 non-Indian industry participant
Best financial inclusion provider
(Qualifying criteria:)Implemented at least one solution for the mass market segment
Best in class reg-tech solutions
(Qualifying criteria:) At least 1+ reg-tech solution deployed for financial services partners/ clients
2. General information on the Fintech *
a. Please provide the name of the fintech *
b. What year was your fintech founded? *
c. Please share the names of your founder and their LinkedIn profile URL *
d. Please provide your registered and communication address (with Pin code/ Zip code, City, State & Country) *
Pincode / Zipcode
City
State
Country
e. Do you have registered GSTN? *
Yes No (If Yes, enter GSTN) GSTN needed!!!
f. Please share below contact details
Business email ID *
URL of company website *
Key contact person and contact details *
g. Please share details on total funding till date, along with key investors (In $million)? *
h. What is your fintech’s valuation (In $million)? *
i. Please provide the link for the app *
j. Please share any other supporting info (URL) (company presentation, prototype video, certifications, etc.) *
3. Information on the qualifying solution
3.1. Innovator in RAM (Retail, Agri & MSME) segment *
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech (Max. 250 words)
b. What is your innovative idea and how is it differentiated from the other market players? (Max 500 words)
c. What has been the impact of your work (e.g., customer experience, paperless processes, pricing, credit, etc.). Please include quantitative metrics wherever possible (Max 500 words)
d. Is your solution compatible with tier 2+ customer segments? How does it promote financial inclusion? (Max 500 words)
e. Explain the extent of your management’s ability to effectively carry out tasks and achieve goals effectively as per the plans. Please provide specific examples of successful management execution in your organization. (Max 500 words)
f. What is your scalability & future plan? (Please provide information as per your category)
g. For emerging: Please include the estimated market size for your segment, customer acquisition rate, early cash flows, etc.
h. For mature: Please include current revenue, revenue growth, estimated market share, etc.?
3.2 Innovator in Insurance and Wealth Management Segment
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech. Description must include information on offerings, revenue and management strength. (Max. 250 words)
b. Please provide product information covering the following aspects-
i) Variety of products (features, use-cases, value proposition, duration and other relevant information)

ii) Tie-ups and collaborations with external players

iii) iii) Market potential for product uptake
c. What is your innovative idea and how is it differentiated from the other market players? (Max 500 words)
d. What has been the impact of your work (e.g., increase in wealth penetration, financial literacy, personalization, customer experience, paperless processes, etc.). Please include quantitative metrics wherever possible (Max 500 words)
e. Explain the extent of your management's ability to effectively carry out tasks and achieve goals effectively as per the plans. Please provide specific examples of successful management execution in your organization. (Max 500 words)
f. What is your scalability & future plan? Please include current revenue, revenue growth, estimated market share, etc?
3.3 Best BFSI Partner
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech. Description must include information on offerings, revenue and management strength. (Max. 250 words)
b. What is your innovative idea and how is it differentiated from the other market players? (Max 500 words)
c. What has been the impact of your work (e.g., customer experience, paperless processes, pricing, credit, etc.). Please include quantitative metrics wherever possible (Max 500 words)
d. Please mention your partnerships and feedback/ testimonials from your engagements
e. For emerging: Please mention the names of banks/ financial institutions/ regulators where your solution has been piloted/ executed.
f. For mature: Please mention the names, length and scale of banks/ financial institutions that you have partnerships with.
g. Can your product/ service be integrated with existing tech stacks? How easy is the integration? (Max 500 words)
h. What is your current share of revenue from the financial services sector and what is your vision to increase partnerships / scale in this space? (Max 500 words)
3.4 Best AI/ Gen AI offerings
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech. Description must include information on offerings, revenue and management strength. (Max. 250 words)
b. What makes your AI/Gen AI solution unique and innovative within the fintech industry? Highlight specific features, use cases, or functionalities that address unmet needs or create new opportunities. (Max. 500 words)
c. Who are your current partners/ clients in the BFSI industry? Provide evidence of how your AI/Gen AI solution has delivered measurable improvements in efficiency, productivity, or accessibility for them. Include examples, metrics, or client testimonials if available. (Max. 500 words)
d. Describe your current or planned deployment of AI/Gen AI solution. How did/ will you ensure successful implementation, and what were the (expected) results? (Max. 500 words)
e. What is your scalability & future plan? Please include current revenue, revenue growth, estimated market share, etc. (Max. 500 words)
3.5 Innovator in payment solution
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech. Description must include information on offerings, revenue and management strength. (Max. 250 words)
b. Share metrics that demonstrate the scale of your business, such as customer base, revenue growth, market share, or number of transactions. (Max. 500 words)
c. List your current industry partnerships (e.g., regulators, banks, NBFCs, insurance firms). Share examples of pilots or executions and provide feedback or results from these collaborations. (Max. 500 words)
d. What has been the impact of your work (e.g., enhancing user experience, seamlessly integrating across platforms/ ecosystems). Please include quantitative metrics wherever possible (Max. 500 words)
e. Explain the extent of your management's ability to effectively carry out tasks and achieve goals effectively as per the plans. Please provide specific examples of successful management execution in your organization. (Max 500 words)
f. What is your scalability & future plan? Please include current revenue, revenue growth, estimated market share, etc. (Max. 500 words)
3.6 Innovator in DPI
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech. Description must include information on offerings, revenue and management strength. (Max. 250 words)
b. What makes your DPI solution innovative? Describe its value proposition, key functionalities, and use cases, as well as the secure and robust technologies that power it. (Max 500 words)
c. How many partnerships (e.g., regulators, banks, NBFCs, insurance providers) have you established for piloting or scaling your DPI solution? Share feedback from these partners and highlight any successful at-scale implementations. (Max 500 words)
d. How easily does your DPI solution integrate with existing technology stacks in the financial services industry? Provide examples of successful integrations and their impact. (Max 500 words)
e. What is your long-term vision and growth strategy for the DPI solution? Provide evidence of scalability, such as estimated market size, early cash flows, or customer adoption metrics. (Max 500 words)
f. How does your DPI solution demonstrate a commitment to the financial services sector? Include examples of how it supports accessibility, inclusion, or transformation within the industry. (Max 500 words)
3.7 Best growing fintech company
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech (Max. 250 words)
b. Provide a financial snapshot of your company
i) i. % growth in total revenues

ii. % increase in market share vis-à-vis different revenue streams
c. Financial ratios like Return on capital employed (ROCE), Return on equity (ROE), etc.
d. Analysis of marketing spends to ascertain the dependence of growth on marketing expenditure
e. Describe your revenue streams (mentioning dependence on each stream), roadmap for profitability, and sustainability analysis of profit margin.
f. Please provide an analysis to show immunity of your company to threats of competition or demand reduction.
g. What are your plans for improving market share and overall performance in below par revenue streams?
3.8 India to the world
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech. Please mention geographies with active presence, country-wise revenue share & growth, @scale partnerships, market size and projected growth (Max. 250 words)
b. Please provide brief information on your global (at scale) clientele with implemented solutions (Max 500 words)
c. What is your innovative idea and how is it differentiated from the other market players? Also mention size of opportunity and future scale up. (Max 500 words)
d. What has been the impact of your work (e.g., customer experience, paperless processes, pricing, credit, etc.)? Please mention quantitative metrics wherever possible (Max 500 words)
e. Provide future plan / roadmap to improve existing market depth / add new markets for product offering.
3.9 Best financial inclusion provider
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech (Max. 250 words)
b. What is your innovative idea and how is it differentiated from the other market players? Please mention value proposition, relevance of solution for the mass market segment along with ease of usage. (Max 500 words)
c. Describe in detail how you are solving current problems for the segment. Please mention quantitative metrics wherever possible (Max 500 words)
d. Describe viability of business model & management/investor commitment for future sustenance. (Max 500 words)
e. For emerging: What has been the impact of your work (e.g., increase in wealth penetration, financial literacy, inclusion of underrepresented segments in formal economy, etc.). Please highlight unique innovations, growth metrics, or partnerships that position your company as a rising leader in financial inclusion your long-term impact on financial inclusion (Max 500 words)
f. For mature: What has been the impact of your work (e.g., increase in wealth penetration, financial literacy, inclusion of underrepresented segments in formal economy, etc.). Please highlight key metrics, partnerships, and innovations that demonstrate your long-term impact on financial inclusion (Max 500 words)
3.10 Best in class regtech solutions
* Application Type
Emerging      Mature Application type needed!!!
a. Please provide a short description of your fintech. Description must include information on offerings, revenue and management strength. (Max. 250 words)
b. What is the core value proposition of your RegTech solution for financial services clients? Explain the nature of the compliance or regulatory challenges it addresses and how it applies across multiple business processes. (Max. 500 words)
c. Provide specific examples of how your RegTech solution has benefited clients. Highlight metrics or qualitative feedback that demonstrate its success in addressing complex compliance challenges through innovative approaches. (Max. 500 words)
d. How does your RegTech solution address complex or evolving compliance challenges? Highlight any innovative technologies or approaches that make it stand out. (Max. 500 words)
e. What steps have you taken to ensure the scalability of your solution and maturity for large-scale deployment? Provide examples of market size opportunities, successful large-scale implementations, or alignment with regulatory requirements. (Max. 500 words)
f. What is your roadmap for improving the uptake of your RegTech solution in the Indian market? Include strategies for enhancing product features, expanding partnerships, or adapting to local regulatory environments. (Max. 500 words)

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PICUP Fintech Awards Application Fee
Award Fee Per category
INR 5,000 + 18% GST
(Emerging Fintech (Vintage < 5 years OR Valuation < 100 Cr)

Rs 10,000+ 18% GST for Mature (All Others)

Mr. Yogesh Kumar
Financial Sector - FICCI
Federation House, Tansen Marg
New Delhi -110001
Ph: 91-9210827676
Email: fintech@ficci.com





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